These projects represent my strongest current work across branding, UI, editorial design, promotional layout and photography. Each piece was selected to show a different part of my design process and professional interests.
A full identity package for a fictional creative agency. The project explores research, audience, logo development, colour harmony, typography, brand guidelines and print/digital applications. The final direction balances professional structure with energetic visual accents.
Focus: consistency, scalability, hierarchy and real-world brand use.
A student-focused coffee brand combining a warm, approachable palette with clear typography and a simple coffee-inspired mark. The project extends the identity into a promotional social-media application to demonstrate consistency across touchpoints.
Focus: logo clarity, colour theory and promotional design.
A mobile design analysis focused on journey planning and trip confirmation. I evaluated form guidance, hierarchy, live-status communication, spacing, touch targets and accessibility, then documented stronger interface patterns and the reasoning behind them.
Focus: usability, information hierarchy and interface clarity.
A book-cover exercise using geometric maze forms, strong title typography and a restrained dark palette. The design creates tension and visual depth while keeping the title and author information readable at cover scale.
Focus: typography, composition and atmosphere.
A promotional brochure concept designed around clear event information, recognizable visual cues and easy scanning. The layout uses structured panels, strong contrast and consistent spacing to support print readability.
Focus: information hierarchy, print layout and accessibility.
A photo study using everyday subjects to practice exposure, depth of field and motion. The project emphasizes intentional camera settings, observation and documenting the technical choices behind each image.
Focus: exposure control, depth of field and visual observation.
