Brand identity
Distinctive logos, colour systems and visual guidelines designed to make a brand recognizable and consistent.
Emerging graphic designer
I turn ideas into clear visual stories.
I’m Kyle Fraser, a Saskatoon-based designer focused on brand identity, editorial layouts, posters and digital design. My work combines bold colour, strong hierarchy and approachable visual storytelling.
Available for opportunities
Creative strengths
Design that feels bold, useful and human.
I build visual systems that guide attention, communicate clearly and create a memorable mood without sacrificing readability.
Layout & typography
Editorial and promotional layouts with deliberate hierarchy, alignment, spacing and readable type systems.
Digital design
Responsive website concepts and social graphics shaped around usability, clarity and original styling.
Selected work
View all projectsProjects built with intention.
Take a Breath
A student wellness poster using optimistic colour, expressive scale and a clear call to action.
View projectAurora Creative Studio
A flexible identity inspired by northern light movement, creative energy and digital colour.
View projectMy approach
Every choice should support the message.
I begin with audience and purpose, establish a clear hierarchy, then use colour, typography, texture and imagery to create one cohesive experience.
5Core design principles applied
6Portfolio-ready sample projects
1Consistent personal visual identity